GOING BEYOND DATA TO
INSIGHTS
Custom strategic business insights can uncover opportunities to reduce costs, streamline processes, identify new revenue streams and more effectively reach customers. The insights are pulled after gathering and reviewing volumes of data while scanning it for common threads that when pulled together to tell a story. These insights could include new information about the target audience, new trends in the market, ways to overcome competitors or dozens of other valuable insights. Good insights use the most currently available data and can easily be paired with actionable recommendations. Insights can often be obscure until brought into focus. The benefit of getting custom business insights is that they are directly applied to your business and its current needs.
INSPIRE
INNOVATION
The Insights Report highlights the consultation findings including notes from the strategy meeting(s). The length of the report and depth of topics is customized to the consultation. This document is a snapshot of the most important issues currently facing the business. This is an internal document sharing the most notable data and insights currently facing the business. It includes comments, recommendations and other useful information that can be leveraged into actionable plans. This report jumpstarts any strategic planning efforts while proving validation.
RAW DATA
Raw data is used to get to the insights. Throughout this process, we will be seeking and applying raw data. However, when we get to the end result we are only reporting on that data collected that results in a notable insight. The raw data from surveys will be shared in a separate format both available as a .pdf or as a table for calculations.
EXISTING DATA
Existing data that we collect we will an analyzing to help us understand what key elements are driving the business. However, many of these metrics may not be relevant to the consultation or impact business areas being explored. Therefore, we will only include the existing data that is used to build insights. We may also recommend collection of new metrics.
APPLIED DATA
Applied data is the set of key findings that is used to uncover the insights. These are the creative, sometimes unexpected ah-ha moments that inspire innovation and spark new ideas. This is the information at is most readily applicable state. It spurs momentum to start plans in motion to meet strategic goals. The data and insights help calrify and remove any roadblocks.
The Insights Report is delivered as a .pdf deck in either a landscape or portrait orientation. It will be presented in a formal interactive brainstorming meeting meant to inspire thoughtful conversations and innovation around your business. This can be the catalyst for more in-depth strategic planning where business goals are set. For an addition fee, post insights consultation on goal setting and ongoing goal management services are available upon request.
If you have questions, we can respond via email or hop on a quick call to answer them for you.
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