THE ONLY THING CONSTANT IS
CHANGE
STRATEGY ALIGNMENT
Strategy alignment is the agreement across the organization on the big goals and the departmental and individual goals are aligned. This alignment is critical to implementing new ideas and reaching big goals. Successful businesses need to be aligned and focused on clear objectives.
Unfortunately, over time, changes occur, and things get off track. Investing in a high-level check-in on your business uncovers opportunities for improvement and growth.
High-Level Check-In
The high-level check-in with your leadership team starts with a simple survey to determine what is currently most important to your business. It pinpoints where to focus attention and to gather more data. Also, it allows us to evaluate internal alignment. By discovering the different perspectives, we can get a broad look at the business, identify any misalignment, and highlight the areas with the greatest potential to stimulate the business. Our process quickly clarifies the key areas currently impacting your business strategy according to your leadership.
BUSINESS ANATOMY
The business anatomy works to align the strategy by breaking the business down into areas that impact the customer experience, surveying the leadership team on their opinion of the current state of the business. Depending upon the business, there may be other considerations, such as a retail store with a physical location. We customize the strategic alignment survey to serve your needs.
BRAND IDENTITY
The brand identity is so much more than a brand name and logo. It’s coupled with a set of characteristics and values filtered by audience perception. The clearer and more consistent, the more recognizable a brand becomes. Recognizable brands are more likely to become preferred brands. People like to know what they are getting.
Do you know how your customers view your brand?
PRODUCTS
The products or services that are delivered under a brand umbrella must align with the brand expectations. Sometimes, as products are introduced and expand into new markets, new brands need to be introduced to ensure alignment with the brand expectations and target customers.
Are your products delivering on the brand expectations?
CUSTOMER
The customer is arguably the most important aspect of any company. Products and brands are designed to serve a target customer. Clearly defining the needs and preferences, as well as understanding the motivation, can be challenging. The more you know and understand this audience, the better you will be able to serve them.
How well do you know your target customers?
COMPETITORS
Competitive landscapes can shift quickly these days with legacy businesses being sold, consolidated and unfortunately closed, but there are usually new competitors waiting in the wings if it’s a viable market. There is plenty to be learned by checking in to see who is doing what.
How well do you know what your competitors are doing?
HUMAN RESOURCES
Human resources and the employees are one of the largest costs to a business. Ensuring the right people are in place when you need them can be challenging to manage. Identifying early on the gaps in resources and predicting future needs eases growing pains. A plan allows time to evaluate existing resources, anticipate hiring, and consider outsourcing to ensure your team stays focused on your core business and goals.
How prepared are you for your business to evolve?
OPERATIONS
Operations are the day-to-day employee activities in summation. The total output of your organization. Processes are constantly changing, especially now, as many are linked to technology. An accountability framework ensures processes are working optimally and contribute to increasing productivity and profitability. Legacy processes and procedures that have not been updated can hinder your progress.
How well do you know the day-to-day tasks of your employees?
CULTURE
Culture within an organization is important to collaboration, innovation, and overall employee satisfaction. There are many thriving cultures with various structures. Making sure your business culture is working for your bottomline means checking in and getting candid feedback.
Do you know how your corporate culture is working?
TECHNOLOGY
Technology has become the heartbeat of many businesses, affecting every aspect from communications to product development and distribution to customer service. It can be attached to high price tags, resource and training barriers, as well as disruption to the existing workflow. However, to stay competitive, you want to optimize your technology.
Are you optimizing your technology?
TRENDS
Current and emerging trends can shift everything from marketing to distribution. Awareness of trends creates an opportunity to capitalize on them. Incorporating trends can be tricky. Validating if your customers have adopted them and ensuring they align with your audience is a must.
Do you know which trends are opportunities for your business?
DON’T LOSE SIGHT OF YOUR
STRATEGY
Strategy Planning Philosophy
Brainstorming
Curated, current data presented in an interactive setting sparks thoughtful conversations that inspires your team on ways to evolve your business.
Aligning
Aligning the leadership team to get everyone working toward the same goals with clarity increases momentum and efforts to meet strategic goals.
Goal Setting
Strategic goals are supported by individual goals and tactics that should be collaboratively set and then measured and reported upon consistently.
Longterm Planning
Strategy planning is an ongoing core function of your business that should be reviewed quarterly and renewed annually to keep your business competitive.
If you have questions, we can respond via email or hop on a quick call to answer them for you.
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