Surveys

SURVEY DATA IS

SOLID GOLD

Surveys are a great way to keep business data fresh. Zero-party data is solid gold because it’s voluntarily gathered directly from the most important people to your business, employees, customers and partners.

Our surveys are unique because they are customized for your business to focus on the information that will be most beneficial to reaching your goals. We use a discovery process to identify the key areas that are impacting your business. Then use that information to build your survey.

We do the heavy lifting of designing and building the surveys and then analyzing the data to give your team actionable information.

A 2024 report by the IAB found that more than 70% of consumers are willing to share their personal data to support advertising.

Consumers understand that sharing their data they can benefit them in many ways. In many instances they are aware their data will affect the content and ads being served to them on various digital platforms. However, they would rather be served content and ads relevant to their current interest so they willingly participate in this process. Also, as consumers become more educated about ad tech they understand those ads are funding that experience that has been curated for them.

SURVEY EXPECTATIONS

LENGTH

Surveys should be as short as possible to make them worthwhile, with no more than 30 questions. Surveys that are too long and cumbersome can compromise both the quality and quantity of answers. We want to ensure we collect as many complete surveys by keep surveys manageable in length and time.

QUESTIONS

Questions are crafted with data collection in mind. The questions can be customized to fit your business needs. To ensure the quality of the survey, open-ended questions will be limited as that data is not as reliable and it’s more difficult to analyze. Our objective is to ensure high-quality usable data.

TIMEFRAME

Once we complete discovery and start a survey we would expect it to take a 1-2 weeks to finalize that survey. Then we will determine how long to keep a survey open. Internal surveys are typically open 1-2 weeks, while external surveys are open 2-4 weeks. The total survey process including reporting should be less than 8 weeks.

DESIGN

Surveys can be customized with a brand logo, custom survey name and description. They can be designed with skip logic to make the user experience more customized. They can be anonymous if preferred. The exit link for the survey can redirect people to a a specific website landing page.

ARTWORK

Ideally your team will create any promotional artwork for email, website or social for the survey. They know your brand and audience best and they are familiar with the brand standards. If survey artwork is required, it can be included for an additional fee.

COLLECTORS

Collectors include a customized collector link that can be shared on social and by email, a QR code or an embed code can be provided. For external surveys we recommend multiple touchpoints where you reach your customers. Internal surveys we suggest are sent by email with a message from the leadership.

DISTRIBUTION

The best data comes from people who know your brand and products. Your employees, partners and customers/audiences are the best resource to collect data. Email lists, social channels and the business website are best ways to reach the target audience. If we need to buy results to reach a new audience, it can be included for an additional fee.

INCENTIVE

Giveaways, discounts or even just appealing to their ego are all viable ways to improve responses to your surevy. Internal surveys are usually easier to get responses but the quality of the responses may be effected by the motivation behind it. If it’s mandatory vs anonymous and voluntary. We can help you determine the best way for you to get optimal survey results. We do not offer sweepstakes services.

RESULTS

Results are compiled, and the raw data is analyzed. If there has been other data collected, it will be compared, and insights will be noted in a report/deck summarizing the highlights and key findings. The report will be shared with your team.

SO MANY

CHOICES

TYPES OF SURVEYS

We offer a three types of surveys: Leadership, Employee & Customer surveys, but the focus of these surveys may differ depending upon current business needs. There are dozens of metrics businesses could be monitoring but those metrics may shift in importance. We want to make sure we are not just giving you information that is nice to know, it needs to inform the business for current conditions. We recommend always prioritizing core data and then supplementing that data with information that is relevant to helping to inform the leadership team on current strategy. We use the digital discovery process to help guide the types of questions that would most benefit your business. You never can be sure unless you ask.

LEADERSHIP SURVEYS

Leadership teams are some of the best people to survey because they have great knowledge about your business and often have great ideas on how to improve it. These are some of the smartest people in your orgnaization and getting them to work together to innovate and problem solve can be a powerful compeitive advantage. Team work makes the dream work.

EMPLOYEE SURVEYS

Your employees are the key to reaching your strategic goals. Ensuring it you have a thriving workforce can increase productivity, quality and revenue. This looks different for every business because of people and personalities. Making sure you company values and culture are clearly defined and with the right resources are in place the possibilities are endless.

CUSTOMER SURVEYS

Customers are 70% of the US economy. The more you understand them and their lifestyle the better able you are to provide value. Innovation in your products and services can help make your them preferred within their category and in many cases can demand premium rates. Customer surveys also help us understanding the various existing customer personas and can identify emerging ones.

CUSTOMIZING SURVEYS

Our Discovery process helps us to drill down into what information would most benefit your business based upon current goals. This helps us to determine what questions we should ask to gather the new data that will help inform your business. There are so many important aspects of business. Most established businesses are doing many things right, but over time they can get stuck. A deep dive into targeted areas of the business and gathering updated data can provide valuable insights to grow your business.

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